KAPIVA AYURVEDA
REPACKAGING AGE-OLD WISDOM
A legacy brand with decades of experience in Ayurveda came to us with a unique problem. They wanted to launch a new separate brand, aimed at the young urban consumer and to find ways to drive product adoption.
Thinking Journey
Original Brief
How do we make ourselves and the category relevant for the future consumer.
Defining Moment
Make ‘slow’ the hero; shift the narrative from solution to repair.
The Strategic Intervention
Ayurveda has to move from the shallow confines of good practice to the realm of daily habits for better living.
The Solution Space
Products made with the knowledge of ancient Ayurveda & the backing of modern science. AYURVEDA as a thought is highly FAMILIAR, but the way ayurveda is presented today is not relevant Position Kapiva as the simple guide ‘Everyday Ayurveda’.
