Consumer Behavior

Brand Strategy

September 25, 2024 September 29, 2024IDENTITY CONSTRUCTION
“Identity Construction is a complex process by which we develop a clear and unique view of ourselves and...
By adnan 21 Likes
Brand Strategy

September 20, 2024 September 29, 2024HUMAN DESIRE
As marketers we often speak about building desirable products and brands, or work within categories where consumption is...
By adnan 13 Likes